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Attracting Positive Public Relations
Generating positive public relations is all about THE STORY. What is your story and why are you unique in the industry or amongst your competition? When I sit down to learn about a new business I often...
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5 Things to Consider Before Pursuing PR
Since there was some question as to exactly what journalists are looking for, I decided to expand on the topic. One of the first things I do when speaking to a potential new client is uncover what...
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DIY Press Release Distribution: What Sticks, What Doesn’t
The #1 most important thing you have going for you, if you’re pursuing PR, is your story. The second is how you distribute that information to the world. Do you know what journalists you’re trying to...
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How the Internet Can Up Your Chances of Generating PR
The Internet has done great things for our lives. Seriously, think about waking up tomorrow without it! Not only has it allowed us the opportunity to find news and information, resources and more,...
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Don’t Spam Editors: Five Tips to Earn Their Respect
For small businesses DIYing PR there are three things that they have to learn to do well so be successful: 1. Tell their story – in effect, writing a strong press release 2. Effectively pitching media...
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10 Must Have Elements for A Great Press Release
It doesn’t often surprise me that individuals doing their own PR struggle with one thing -writing the press release. Think about it…I had an entire class, three credits, one semester long devoted to...
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Formula PR is Dead
When I started in PR many, many years ago there was barely an Internet, in fact we didn’t even have computers in our office for every employee. We created and implemented multi-million dollar PR...
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Media’s Feelings About PR Effect Small Biz DIYers
Over the years, I’ve heard over and over the conversation about how journalists hate PR professionals, and essentially anyone calling to pitch their story. It’s enough to leave a novice PR pro shaking...
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Press Release Headlines to Learn From
It’s the holiday season and the one chance I get to catch up on industry news, bloggers I follow and other social media – not that I’m active on a regular basis, I just read the important stuff first....
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